一直關注26fall香港大學留學動態的同學們應該知道，26fall港大商學院所有授課型碩士項目都要經過視頻面試。

除了家族財富管理碩士(MFWM)是所有申請人都會被要求視頻面試，商學院其他專業則是經過初篩后才會邀請視頻面試。

今年的視頻面試是每個專業從題庫中隨機抽取三道題目，每道回答不超過1.5分鐘。每個問題只能上傳一次視頻，確認上傳后無法重新上傳或修改。

目前，提前批已經有不少同學都收到了港大商學院的面試邀請。那么，港大商學院面試題目有哪些?答題思路是什么?

今天，優越君不僅給大家匯總了全網最全的商學院面試題目，還給大家整理總結了一波答題思路和示例!廢話不多說，一起來看看吧!

一、通用題答題思路及示例

從目前出現的題目來看，可以劃分為【通用題】和【專業題】兩大類。

通用題所有專業都有可能出現，多為興趣、目標、優點、成就等方面問題;

專業題則是跟申請專業有關的題目，比如申請金融專業的被問到對中國股票市場的長短期看法與分析。

優越君匯總了一批通用類型的題目，同時，給到大家已寫答題思路和示例，希望對同學們有幫助??

通用題目：

What is your long-term career goal?

What’s your five-year plan?

Why do you want to come to Hong Kong for graduate study?

What do you want to get out of studying a Master's degree at HKU?

How do you define success?

What do you think is your strength?/ What are your strengths?

What do you want to learn the most in this programme?

How do you prepare for this programme?

What‘s your five-year plan?

Tell us more about your accomplishment

Describe a time when you had to work in a team.

Tell us a time you made a mistake. How did you rectify it?

How do you manage tight deadlines and ensure accuracy in your work?

Describe a unique aspect of yourself or an area in which you want to differentiate yourself from others.

Tell us briefly about a time when you overcame adversity. What did you do and what was the result?

Describe yourself as a team player

Tell us more about your academic accomplishments. Which makes you the most proud?

What advice have you received from others about yourself and what actions have you taken or will take as a result of that advice?

What do you like to do for fun in your spare time?

What's the achievement that you are proud of?

What is the most difficult course in your undergraduate programme and why do you find it difficult?

不熟悉環境中怎樣社交?

teamwork 中通過有效溝通成功解決復雜問題或棘手情況的經歷，采取的方式，原因，結果

通用題答題思路

Kelsey丨上海資深咨詢顧問

港大的 video interview 并不追求完美口語，看重你能不能在1–2分鐘里清楚地表達邏輯和重點。

每道題建議按照「關鍵詞 + 簡潔背景 + 具體例子 + 一句總結」這樣的結構來準備。

??優勢題/答題思路：

?可以說關鍵詞，比如 analytical, detail-oriented, adaptive，然后舉例說明你在哪體現出這個特質。

示例：

Resilience is one of my strengths. Last year, our team was tasked with a client presentation that got pushed up by 3 days—half our original timeline. Instead of panicking, I helped reorganize tasks: I focused on streamlining the data, while others handled design. We pulled late nights but delivered on time, and the client praised our flexibility. It taught me to stay calm and reprioritize under pressure.

??團隊合作題/答題思路：

?說明任務內容、你的角色、具體分工、一個小轉折或困難、結果。

示例：

In an internship, my 6-person marketing team launched a new eco-friendly water bottle. I handled social media content, creating Reels and posts highlighting the product’s sustainability. A week after launch, sales were slow—analytics showed low engagement with our “green living” messaging. We held a quick retrospective: surveys revealed younger audiences cared more about design than eco-claims. We shifted content to focus on the bottle’s sleek look and customizable features, while keeping subtle eco-messages. Sales tripled in the next two weeks.

??學術成就題/答題思路：

?可以選課程作業、論文、比賽、項目等，重點在“你做了什么”+“為什么值得說”。

?示例：

For my senior thesis in economics, I explored the impact of local farming subsidies on rural poverty rates. I designed a quantitative analysis framework, collecting 5 years of regional economic data and conducting 12 interviews with farmers. When initial correlations seemed weak, I incorporated seasonal variations into the model, which revealed a 17% reduction in poverty linked to summer subsidy disbursements. The thesis won “Best Undergraduate Research” in my department and was cited in a local agricultural policy report.

二、各專業題目答題思路及示例

經濟學

Riley丨北京資深咨詢顧問

數據來看，經濟學項目是目前發面邀比例最高的項目之一，

這個項目初篩階段分數導向明顯，只有達到硬性門檻的申請者才會收到面邀：

985高校、財經類211背景且本科均分85+的申請者，幾乎都獲得了面邀

跨專業申請者只要條件達標，同樣能進入面試

即使985/財經類211背景，均分不到85也普遍被拒

??The most difficult undergraduate course and why? (你覺得最難的本科課程是什么?為什么?)

?答題思路：經濟學專業重視學術深度和問題解決能力

選對課程：優先選擇與經濟學強相關的硬核課程(如高級微觀經濟學、計量經濟學等)，體現學術相關性;

具體說明難點：避免籠統說 “難”，聚焦細節(如理論抽象、數學模型復雜、與現實結合難等);

突出成長邏輯：強調如何克服困難(如主動請教、拆解問題、實踐應用)，體現學術韌性和學習能力，隱含對研究生階段的適配性。

示例：

The most difficult course was Advanced Microeconomics. Its complexity lay in merging abstract game theory models with real-world scenarios—for example, applying Nash equilibrium to analyze oligopoly competition felt counterintuitive at first.

I struggled with translating mathematical proofs into practical insights. To cope, I formed a study group, worked through case studies of tech giants’ pricing strategies, and met the professor weekly to clarify gaps.

This process taught me to break down complex theories step by step—an ability I know will matter in advanced economic analysis.

會計專業

Why pursue a Master of Accounting? What are your career goals?

答題思路：這道題考察學習動機+職業規劃，要展現你對會計專業的深入思考。怎么回答：

真實起因：從某次實際工作或課程中發現自己技能不夠的具體事件說起

學習計劃：

?用碩士課程補短板(財務報告、審計、稅務、數據分析)

?把學到的技能對接具體工作(審計、財報分析、估值、ESG鑒證等

階段目標：說出具體想達到的結果 ? 職業路徑：從近期目標到長遠規劃的清晰表達

How do you stay updated with industry standards?

答題思路：這道題考察持續學習能力和專業敏感度，看你是否有"會計人"的職業素養。

怎么回答：

個人習慣：說明你有一套固定的學習更新方法(獲取信息→評估影響→實際應用)

具體例子：舉個新規定出臺或準則變化的例子，說明你是怎么應對的：

?關注專業資源+做影響評估

?更新工作模板和流程，必要時培訓團隊

持續應用：這個習慣在讀研和實習時也會繼續用

How do you approach ethical dilemmas?

What accounting software and tools are you proficient in, and how have you used them in your previous roles?

What skills and attributes do you believe are essential for a successful accountant, and how have you demonstrated these in your previous roles or academic studies?

金融專業

??對 Chinese stock market 長期 & 短期的 view，具體分析

?答題思路：

金融專業注重實踐與理論的結合，思路可以是：聚焦具體經歷，明確實習崗位(如券商研究部、投行部、資產管理公司等)+提煉專業收獲：突出與金融相關的技能(如數據分析、市場研判、風險評估)或行業認知(如市場邏輯、客戶需求)+關聯學術需求：隱含實習經歷如何激發對更深層金融理論的探索，體現讀研的動機。

示例

I interned at a securities firm’s equity research department last summer. My main task was supporting analysts in drafting industry reports—collecting quarterly data of new energy companies and analyzing policy impacts on their margins.

I learned how to connect macro policies (like subsidy adjustments) with micro stock performance, and realized the importance of rigorous data verification—once a miscalculation in market share stats almost led to a wrong conclusion. It deepened my desire to master advanced financial modeling, which is why I’m eager for this program.

??Have you done any finance-related internships? If yes, what did you learn from them?

?答題思路：

金融專業注重市場分析的邏輯性和專業性，可以分維度拆解：短期聚焦政策變量、經濟復蘇節奏、市場情緒;長期關注結構性趨勢(如產業升級、消費潛力、制度完善);同時結合具體板塊：用細分領域支撐觀點，最后再體現風險意識：簡短提及短期波動因素(如外部環境、行業政策調整)，體現理性分析。

示例

Short-term, the Chinese stock market may fluctuate with the pace of economic recovery—policy support for sectors like new energy and high-end manufacturing could drive sectoral gains, though external uncertainties (e.g., global rate trends) may cause volatility.

Long-term, I’m optimistic: Structural shifts toward innovation and consumption, plus improving market regulations, will boost quality stocks. Sectors like semiconductor and green tech, backed by policy and demand, are likely to outperform over time.

其他問題：

Image you’re an investment banker, how would you evaluate a merger opportunity for a company with one of its competitors

What skills are you looking forward to develop through this programme?

全球管理

Sharon丨上海資深咨詢顧問

MGM面邀率較低，往年對跨專業申請者相對友好，但今年錄取門檻明顯提升。Video環節更偏向“獎學金申請面試”。

換句話說，拿到MGM的面邀大概率你已經“被認可”了初步背景。在視頻面試中，重點展示領導力、學術經歷、實習亮點等，才能脫穎而出。

??題目：Describe yourself as a team player

?答題思路：全球管理專業注重跨文化團隊協作能力，回答需體現 3 個核心：

明確團隊角色

案例支撐：通過簡短場景(如跨文化項目、多專業協作)說明自己如何推動團隊目標，突出 “行動” 而非 “特質”;

關聯專業需求：隱含對 “全球管理” 中跨文化、多背景團隊協作的理解，體現適配性。

示例：

I see myself as a collaborative bridge in teams—especially when working with diverse backgrounds. For example, in a global marketing project with classmates from 4 countries, we clashed on regional strategy: Europeans focused on regulations, Asians prioritized local trends.

I suggested grouping ideas by 'shared goals' first, then mapping how each region’s needs could align. This helped us merge two conflicting plans into a hybrid strategy, which won the class competition.

To me, being a team player means listening more than speaking, and turning differences into strengths—critical in global management.

財富管理專業

??Why MWM and how will this program help you accomplish your career goals?

?答題思路：

考察你是否真正了解 MWM 項目的獨特性，你的職業目標是否具體、合理，且與財富管理領域強相關;項目資源與你的目標是否有 “精準匹配”。

示例

My career goal is to become a cross-border wealth advisor specializing in serving high-net-worth clients from the Chinese mainland. I need expertise in areas like offshore trust structures and global asset allocation—exactly what HKU’s MWM program offers.

The curriculum’s focus on International Tax Planning and modules taught by Professor Lee, whose research on Sino-Hong Kong tax treaties I’ve studied, directly addresses my knowledge gaps. Plus, the program’s partnerships with private banks here will let me gain hands-on experience in portfolio management, bridging my current experience in retail banking.

Ultimately, MWM’s blend of academic rigor and Hong Kong’s strategic role as a financial hub will equip me to guide clients through complex global markets. That’s why this program is pivotal for my goals.

??分享一個 recent event that impacted the financial market, the economy, or your investment. What impact did this event have and 為什么重要

?答題思路：

考察你的市場敏感度(是否關注近期動態);分析能力(能否從 “事件” 到 “影響” 形成邏輯鏈條);與財富管理的關聯性(能否從 “投資者 / 管理者” 視角解讀)。

示例：

A recent impactful event is China’s expansion of the QDII2 scheme in March 2025, allowing eligible individuals to invest up to $500k annually in overseas private equity and hedge funds—up from $50k.

This directly boosted Hong Kong’s wealth management sector: Private banks here saw a 35% jump in offshore PE product sales, with tech and healthcare funds in high demand. Economically, it eased capital outflow pressures and reinforced Hong Kong’s role as a gateway for mainland investors.

For wealth managers, it’s a game-changer. Clients now need tailored advice on balancing illiquid alternatives with public markets, highlighting the need for the cross-market expertise MWM emphasizes. That’s why this event matters—it’s reshaping how we design portfolios.

市場營銷專業

Ashely丨北京資深咨詢顧問

Marketing今年面邀發得非常謹慎。只發給那些“幾乎確定要錄”的申請者，面試更像是一個形式性的確認流程。

一旦市場專業收到了面邀，基本上就是被錄取的節奏，除非你這個視頻做的很差，否則，基本上就會被錄取。

Describe a brand that you like and why you like it.

Which aspect of marketing is the most interesting to you?

Describe an AD, a commercial, or a marketing campaign that you think is interesting.描述一個你認為有趣的廣告、商業廣告或營銷活動。

?這道題考察學術能力、專業興趣與學習動力。考察你的營銷敏感度和分析能力，看你能否從營銷角度思考問題。

先說為什么好：重點說營銷機制，不要只講故事情節

兩步分析法： 洞察如何打動人心，渠道和執行如何帶來轉化(比如短視頻+KOL+落地頁的組合)

補充數據：提到具體效果指標(分享率、復購率、品牌價值等)

學以致用：說明你會把這套分析方法應用到新品牌或新品類上

Why do you think marketing is important?你為什么認為營銷很重要?

?這道題考察你對營銷本質的理解和實踐經驗。可以先點題：營銷的價值在于"找到對的人、說對的話、用對的渠道，并能被數據證明效果"

舉個小經歷：分享你做推廣、社媒或活動的經歷，說明你的思路：先做用戶細分+定位+價值主張，通過小規模測試看點擊率、轉化率、投資回報

展示成果：說清楚具體提升(轉化提升多少、獲客成本下降多少)

未來應用：在課程和行業項目中同樣會用"先洞察、再實驗、后放大"的方法

家庭財富管理

Peter丨上海資深咨詢顧問

該項目的篩選機制非常明確：

對于擁有明確家族企業背景、目標清晰的申請者，學校更加重視申請動機和發展潛力。

而對于沒有這類背景的申請者，則更看重硬性學術成績、簡歷內容和推薦信質量。

How do you view the impact of financial technology on wealth management?如何看待金融科技在財富管理中的影響?

How do you think one can effectively develop investment strategies for a family?你認為如何才能有效地為家族制定投資策略?

??Discuss the role of risk management in wealth management.你對財富管理中的風險管理有何看法?

?答題思路：

家庭財富管理的核心是實現財富的跨代存續與增值，風險管理的作用需體現3個維度：

守住財富底線：抵御市場波動、政策變動等外部風險(如資產多元化對沖通脹);

保障傳承順暢：規避家族內部風險(如繼承糾紛、代際理念沖突)，通過法律 / 結構設計(如家族信托)固化規則;

支撐長期增值：在風險可控前提下優化配置，避免因過度保守錯失機會，平衡 “保值” 與 “增值”。

示例：

Risk management in wealth management is the backbone of preserving and growing family wealth long-term. It’s not just avoiding losses—for example, diversifying across asset classes hedges market volatility, while family trusts prevent inheritance conflicts.

More importantly, it balances caution with opportunity: A well-managed risk framework lets families pursue growth (like private equity) without endangering core assets. For multi-generational wealth, this balance ensures sustainability beyond one generation.

??What is your view on the succession of family businesses?你對家族企業傳承的看法是什么?

?答題思路：

家族企業傳承需聚焦 “可持續性”，核心邏輯包括：通過家族憲章、股權結構安排等明確規則，減少代際理念沖突(如創新與傳統的平衡);既要尊重家族文化傳承，也要引入現代治理機制(如董事會獨立成員)，避免 “一言堂”。

示例：

Family business succession succeeds when it balances legacy and adaptability. It’s not just about bloodline—next-gen members need both understanding of the business and willingness to innovate, while external professionals can fill skill gaps.

Early planning matters: A family charter clarifying roles (e.g., ownership vs. management) prevents conflicts. Ultimately, succession thrives when it honors the past but isn’t trapped by it—ensuring the business grows with the times

好啦~今天的分享就到這里!如果你也想申請香港大學，我們有非常豐富的申請經驗，在25Fall申請季，拿到了100+枚HKU香港大學的offer。

掃碼咨詢顧問↓

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